Our client is a company that operates in the field of sports and takes care of the comprehensive administration and organization of a sports institution in Leipzig. It handles the planning and implementation of events, manages sponsorship contracts, conducts marketing activities and promotes the development of young talent. The company plays a central role in the strategic orientation and economic success of the institution.
- Design and implementation of conversion tracking concepts for digital channels
- Support for web analytics tools (Google Analytics, Tag Manager, etc.) and push providers
- Link to analytics stakeholders for the integration of all data streams and target achievement
- Creation of customized web analytics reports to support data-driven decisions
- Familiarity with online/performance marketing mechanisms
- Support in setting up tracking and automation logic to maximize fan and customer loyalty
- Collaboration with CRM management and IT to develop a Customer Data Platform (CDP)
- Operational audience management to ensure a personalized fan experience
- Control and integration of test-hypothetical tests into a digital product strategy
- Regular data analyses to support strategic decisions
- Adaptation of results presentations to stakeholders and evaluation of channel effectiveness in terms of ROI/ROAS
- Completed (technical) university degree or completed training, preferably in the fields of business administration, marketing or communication.
- Experience with programming languages such as SQL and data visualization (Looker, Tableau, PowerBI). Knowledge of R or Python is an advantage.
- Experience in working with customer data platforms (CDPs) and audience management.
- Excellent analytical skills as well as a structured, independent and careful way of working.
- High affinity for numbers, quick comprehension and problem-solving orientation.
- Strong team spirit and the will to develop and implement new ideas.
- Reliability as well as independent and team-oriented work.
- Confident with Microsoft Office, especially Word, Excel and PowerPoint
- Motivated and committed team
- Attractive framework conditions: Flexible working time models
- High-quality and healthy catering directly at the workplace
- Job bike and job ticket offer for environmentally friendly and healthy transportation
In a free initial analysis with VentureLink Partners, you will gain valuable insights into how we can successfully fill your open position. We conduct a thorough investigation to identify potential areas for improvement.
In a free initial analysis with VentureLink Partners, you will gain valuable insights into how we can successfully fill your open position. We conduct a thorough investigation to identify potential areas for improvement.
